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Marketing (Digital Account Manager)

WSS/SC/Marketing_1518624676

Salary Package: £23000 - £30000 per annum
Location: Newbury, England
Consultant: Sian Cox
Posted: 14/02/2018

Description:

Role: Digital Marketing Executive


Location: Newbury


Salary: £22 - 28K



Job Description


Due to continued growth, we are looking for an energetic B2B marketer who is motivated, creative and looking to take the next step in their career as part of an exciting, fast-growing tech .



This is an exciting new role that will see you work closely with the wiorganisationder marketing team to support, devise and execute marketing campaigns and day to day activity across business units - in line with the wider company strategy, marketing plan, activity calendar and budget.



The ideal candidate will have experience working in a generalist B2B marketing role - digital experience such as exposure to PPC campaigns, operation of content management systems and executing social media marketing campaigns are preferred, however a working knowledge of digital marketing techniques and a tenacity to learn could suffice for the right person.



Responsibilities



The successful Digital Marketing Executive will:



  • Set up, monitor and optimise digital advertising campaigns

  • Control, analyse and improve the companies social media presence

  • Execute content marketing campaigns utilising marketing automation software

  • Analyse and optimise the lead nurture process, including lead distribution to sales

  • Help maintain the company website, inclusive of on page SEO optimization

  • Support wider marketing campaigns with the creation of digital assets



The ideal candidate


Organisational and analytical skills, teamed up with a creative mind will help you excel in this role. You will work across business units and liaise with a variety of agencies, so the ability to build rapport and develop strong working relationships will be important.


Experience of software packages such as Google AdWords & Analytics, WordPress, Photoshop & wider Adobe creative tools will be preferred – added experience of marketing automation programmes & CRM software will be a bonus.

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