What are job seekers really looking for in 2026?
The start of 2026 is bringing a noticeable shift in the labour market. Job-seekers are entering the year with clearer expectations, stronger confidence, and a renewed focus on roles that genuinely support their long‑term goals and personal values. For employers, this evolving mindset is reshaping how talent is attracted, engaged, and retained.
Those who understand what matters most to candidates in 2026 will be better positioned to secure great people, reduce turnover, and build teams that can thrive in a competitive, skills‑short market.
This overview explores the priorities we’re hearing from job-seekers every day, and what they mean for employers.
The key trends influencing candidate expectations
Recruiters across the UK are seeing the same themes emerge in conversations with job-seekers. These trends are defining how candidates assess opportunities this year.
A shift toward skills-focused hiring
Candidates are increasingly drawn to roles that emphasise capability and potential. Many are asking about development, training, and how a position will help them progress, not just what they’ve done before.
Flexibility that’s clearly defined
Flexibility continues to be a major deciding factor. It’s no longer just about hybrid options; job-seekers want clarity from the outset on working patterns, expectations, and how adaptable an employer truly is.
Human connection alongside AI
AI is now part of everyday working life, but people still want meaningful human interaction. Younger workers in particular value the balance; 43% say human connection remains essential, according to The Global Recruiter.
Learn more about AI and recruitment in our blog 'Busting the myths about AI in recruitment'.
Transparency at every stage
Clear information speeds up hiring and builds trust. When salary, progression, or role expectations are vague, candidates disengage quickly. Transparency is becoming a non‑negotiable.
What this means for employers
These trends highlight how important it is for employers to stay aligned with what candidates genuinely care about. Clarity, culture, and long‑term fit are driving decisions, and recruiters are often the first to hear this feedback directly from job-seekers.
Using your recruiter’s insight can help you attract stronger talent and create a hiring process that feels smooth, efficient, and competitive.
Practical actions to take
- Review job descriptions with your recruitment partner to ensure they reflect what candidates value: skills, clarity, flexibility, and growth.
- Be open and upfront about working patterns and expectations from the beginning.
- Keep momentum in the hiring process with timely communication and quick decisions.
- Share meaningful insight into your culture, values, and progression opportunities so candidates get a genuine picture of what it’s like to work with you.
If you’re planning your hiring strategy for the year ahead, now is the ideal moment to refresh your messaging and ensure your offer aligns with what today’s job-seekers are looking for.
Our team at Wild Recruitment is here to support you in turning these trends into a confident, effective hiring approach.